Success Story: Boosting Student Engagement Through Proactive WhatsApp Messaging

The institution faced declining student engagement, with:

• Low re-enrollment rates after semester breaks
• Ineffective promotional campaigns via traditional channels
• Overburdened support staff handling routine inquiries
• Lack of personalized communication with students

They needed a solution to:
✔ Increase student retention and re-enrollments
✔ Streamline promotional communications
✔ Improve support response times
✔ Personalize student interactions

The institution implemented a multi-channel WhatsApp strategy combining:

Proactive Campaigns

• Welcome messages for new students
• Motivation campaigns for inactive students
• Personalized discounts (10-30% off) for re-enrollment
• Educational videos promoting program benefits

AI-Enhanced Contact Center

• Templates & automation for faster agent responses
• Smart routing to handle inquiries efficiently
• Human-agent support for complex issues

The WhatsApp strategy delivered measurable impact:

📈 +40% student engagement
🎓 Higher re-enrollment rates from targeted discounts
⏱ Reduced response times with AI-assisted support
💬 Improved satisfaction through personalized messaging

• Proactive WhatsApp messaging drives student retention
• AI + human support balances efficiency and personalization
• Targeted promotions (like discounts) boost conversions