Omnichannel Push Strategy Drives Digital Transformation for Transportation Leader

Facing disruption from digital-first competitors, this transportation leader needed to:

• Modernize customer communications across digital touchpoints
• Increase ticket sales through personalized promotions
• Engage both anonymous and loyal customers effectively
• Centralize notifications for better user experience

Web Push for Lead Generation

• Targeting 1.11M devices
• Anonymous user capture with travel deals
• Real-time pricing alerts for route searches

App Push for Customer Retention

• Engaging 923K app users
• Personalized journey updates
• Exclusive Plus member offers

App Personalization Suite

• Dedicated notification inbox storing all communications
• Dynamic message center for promotions and trip info
• Loyalty-tiered messaging (Plus benefits)

📨 85,000+ pushes delivered annually
🎯 5%+ peak CTR (surpassing travel industry averages)
💳 2-10% conversion rates across campaigns
🚌 15% increase in app-driven ticket sales
📲 30% higher engagement from loyalty members

• “Your saved 10% offer expires tonight” (abandoned cart recovery)
• “Gate change alert for your Barcelona trip” (real-time update)
• “Exclusive Plus seat upgrade available” (loyalty perk)

✅ Dual-channel approach – Web for acquisition, app for retention
✅ Unified inbox – Created single destination for all communications
✅ Tiered personalization – Recognized different customer value levels