Boosting Lead Generation & Personalization for Xcaret

Xcaret aimed to enhance its digital marketing strategy by:

• Capturing more leads from its website visitors.

• Delivering personalized promotional campaigns to both registered and anonymous users.

• Increasing engagement, driving sales, and improving retention through targeted messaging.

Xcaret partnered with indigitall to implement a Web Push Service, integrated with Salesforce Marketing Cloud (SFMC), creating a seamless multichannel marketing approach. The solution included:

1. Lead Capture & Segmentation

   • Web push notifications captured anonymous website visitors, expanding reach beyond registered users.

   • Behavioral segmentation ensured personalized messaging based on browsing interests.

2. Automated Campaigns

   • Welcome campaigns engaged new users immediately.

   • Recurring campaigns nurtured interest with tailored content.

   • Promotional campaigns highlighted special offers, driving conversions.

3. SFMC Integration

   • Web push was incorporated into Customer Journeys, complementing email and other channels.

   • Rich media notifications (images, CTAs) increased click-through rates.

   • Real-time analytics allowed for dynamic campaign adjustments.

The project delivered outstanding performance, proving the power of web push in travel and hospitality marketing:

• 13.5M devices reached
• 720K users engaged
• 100K clicks generated
• Increased sales & registrations through personalized campaigns

• indigitall’s platform provided full audience visibility, including anonymous users, while SFMC managed registered customer communications.
• Behavior-based segmentation ensured relevant, high-impact messaging.
• Multimedia push notifications boosted interaction rates.

This collaboration demonstrates how smart segmentation, automation, and cross-channel integration can transform digital marketing efforts in the travel industry—driving leads, engagement, and revenue.